This marks the specialist asset manager’s first partnership with a digital wealth platform in Asia for RBC BlueBay, addressing growing demand for sophisticated tools to solve Asia’s retirement shortfall and meet the needs of different investor segments in the region. 

Singapore-headquartered Endowus, an Asian wealth advisor and investment platform, has forged a partnership with RBC BlueBay Asset Management, a specialist fixed income manager of Royal Bank of Canada (RBC) Global Asset Management outside North America.

The partnership will bring RBC BlueBay’s fixed income platform, which spans absolute return, total return, and benchmark-relative solutions, to professional and accredited investors in Hong Kong and Singapore.  

RBC BlueBay is recognised for its fixed income expertise, combining hedge fund-style processes and institutional discipline to deliver diversified, risk-adjusted portfolios that adapt to market cycles, Endowus said.  

While traditional fixed income managers are benchmark-oriented, RBC BlueBay’s strategies cover the full spectrum of global credit – including investment grade, emerging markets, macro, securitised credit, event-driven, and special situations – offering niche exposures rarely accessible to individual investors in this region.

Asian debut
This marks RBC BlueBay’s first collaboration with a digital wealth platform in Asia. Managing more than $534 billion in assets, including $143 billion on the specialist BlueBay fixed income platform, RBC BlueBay has a history of collaborating with family offices, sovereign wealth funds, pensions, and private banks to deliver innovative, customised investment solutions. 

Investor appetite for private market opportunities has accelerated globally, as individuals and institutions seek differentiated sources of return and portfolio resilience beyond traditional public markets, Endowus said. The trend is mirrored on the Endowus platform as private market investments have grown 147 per cent year-on-year with its high net worth segment growing 33 per cent across Hong Kong and Singapore in 2025.

“Partnering with Endowus is an exciting milestone for RBC BlueBay as we expand our footprint in Asia. We see a strong alignment in our shared vision: to respond to the complex and nuanced demands of today’s investors with flexible, high-quality solutions,” Serene Sun, head of Asia ex-Japan Business Development, RBC BlueBay Asset Management, said. “Endowus’s client reach, combined with our global expertise in active fixed income management, enable us to deliver specialist strategies not widely available in this region. Together, we can meet diverse client needs and help build stronger, more resilient portfolios.” 

This partnership highlights Endowus’s drive to broaden access to institutional-grade investments; it also demonstrates RBC BlueBay’s ability to craft specialised credit strategies for Asia’s investor community, Endowus said. 

Founded in 2017, Endowus has raised a total of over $110 million in funding from investors including UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, OSK Ventures, Z Venture Capital, and ACF – a joint venture between JLIN LLC and The Wells Investments. The Endowus Group comprises Endowus’ licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi-family office Carret Private. Endowus Group has more than $8 billion in assets.

“By partnering with a global leader like RBC BlueBay, we are able to bring more high-quality, institutional-grade strategies that complement our core investment solutions for our clients,” Samuel Rhee, chairman and group chief investment officer at Endowus, added. “This collaboration reflects our commitment to offering investors not just greater choice, but the right kind of solutions that help them build resilient portfolios and achieve lasting financial success.”